
Be prepared for The Off, because The Off will come…..
Be Prepared for The Off – because ‘The Off’ will come…….
If you have been forced to moth ball or reduce your service offer to your marketplace because of the pandemic, the underlying mantra is to ‘Be Ready’ for when the Covid restrictions begin to relax. Keep your feet metaphorically in the starter blocks. Monitor the news bulletins and carefully assess how and when your client base will be on the move again. This allows businesses to return to revenue generation quickly and be ahead of the competition.
The fear is not to be left in a ‘vacuum’ when opportunities to generate revenue bounce back.
A meal out is an affordable treat
Let’s not forget. In times of hardship, recession & struggle, a meal out/or delivered, is an easy affordable luxury. A meal out is relaxing, good for well-being and gives us a chance to feel a little normal again. Its also good for the food business and the local economy. As we have seen during the recent relaxation of the Covid restrictions. Customers quickly returned to Restaurants and Pubs. The same will happen again.
Diversify?
Have you considered diversifying? Many of our clients now cook and serve take away dishes to their local communities. We’ve even heard of some kitchens producing their best-selling meals and marketing them as Ready Meals. Others have opened socially distanced cookery schools. Afterall, many are furloughed so have the time on their hands to acquire new culinary skills. Either way, all are very clever ideas because it bolsters your brand and retains client interest in your services.
In marketing, the old fable is thus:- ‘in times of hardship, never reduce your marketing budget, if anything, always try to increase your budget to ensure your brand is right in front of your buyers. When times improve, guess who’s brand is at the forefront of your buyers mind? Put simply, be known for loving your clients, and when the time is right, your clients will love you back.
Diversifying also allows your business and staff to keep their skills up to date, and when your clients return, they won’t be rusty.
Affordability is available, achievable and viable. .
So you may still have an operating kitchen, you are now planning to capture what Christmas trade you can. Or you simply want to exploit the Government’s status of allowing food serving businesses to trade. This does mean continued ware and tear on your kitchen equipment. And when something breaks down, your reduced revenue won’t stretch to brand new replacements. This is where Caterquip can be a round-peg-in-a-round-hole solution. We offer premium branded professionally reconditioned catering equipment, with huge savings against new, peace of mind warranty cover, deep cleaned, tested and ready for work.
Caterquip are still supplying whole kitchen fit outs to clients who are focussing on 2021 business. We’ve even supplied a whole kitchen to Gibraltar!! Most of our clients are buying single appliances and saving a small fortune against buying new.
So, don’t think a replacement Rational 6, 10, 20 or 40 grid combi oven is out of reach. Contact Caterquip UK on 01733 286000 and enquire how our 23 years of expertise can assist you. Our buyers have acquired some outstanding appliances during lock down and we make all this available to you our clients. Our website is www.www.caterquip.co.uk
For instance, we have over 60 Pass-Through dish washers in stock with brands such as Hobart, Winterhalter, Electrolux, Mieko & Smeg. Strong reliable performers, which when new are eye watering expensive.