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04 Mar 2024 / Posted By paul

DIVERSIFY.

Broaden your offering to boost your income, keep your staff busy and amplify your foodie reputation.

Yes, a commercial kitchen can certainly diversify its offerings to appeal to a broader range of customers and increase revenue streams. Here are some ways a commercial kitchen can diversify:

  1. Expanded Menu: Introducing new dishes or cuisine types can attract different customer demographics. For instance, if a kitchen primarily serves Italian food, adding Mexican or Asian-inspired dishes can broaden its appeal.
  2. Specialty Nights: Hosting themed nights such as “Taco Tuesdays” or “Sushi Saturdays” can attract customers looking for specific types of cuisine on certain days of the week.
  3. Catering Services: Offering catering services for events, parties, or corporate gatherings can be a lucrative way to diversify income streams.
  4. Meal Kits: Providing meal kits with pre-measured ingredients and recipe cards for customers to prepare meals at home has become increasingly popular and can be a profitable addition to a commercial kitchen’s offerings.
  5. Food Truck or Pop-up Events: Investing in a food truck or participating in pop-up events allows a commercial kitchen to reach customers in different locations and expand its customer base.
  6. Online Ordering and Delivery: Offering online ordering and delivery services can cater to customers who prefer to dine at home or at their workplace.
  7. Cooking Classes or Workshops: Hosting cooking classes or workshops can not only generate additional revenue but also provide a unique experience for customers.
  8. Retail Products: Creating and selling branded sauces, spices, or other specialty food items can be an additional source of income.
  9. Ready Meals. Create a diverse ready meal offering which promotes your style and type of cuisine. Perhaps look at your best sellers then package and advterise them. Imagine, your diners have had an amazing meal, now they can take it home with them to enjoy again and again. It afirms your brand and their palate remains loyal to your kitchen.

By diversifying its offerings, a commercial kitchen can adapt to changing consumer preferences, attract new customers, and ultimately increase profitability.

If diversification is a consideration and you maybe need another catering appliance to fulfil this, give Caterquip UK a call and ask for our help. Call us on 01733 286 000. 

 

About the Author:

Paul is a proud veteran of the catering industry of nearly 35 years. He's worked in small and very large kitchens including 14 years at the prestigious ICI Directors & Conference facility in Berkshire. He had his own fine dining company - Cooking At Yours, specialising in 'At Home' fine dining. "I brought Michelin star cuisine and service into peoples homes. I set up my own kitchen on a tight budget, so have direct experience of the typical anxieties of spending wisely and getting a a fledgling business up and running". Paul is very happy to share his wisdom and experience with you to reduce the stresses of starting your catering venture. Give him and his colleagues a call. 01733 286000.