How To Start A Successful Delivery Service From Your Restaurant
The numbers don’t lie – more and more people are ordering food online.
This trend, to which the COVID-19 pandemic largely contributed, continues to grow and solidify, and the changes in the food service industry which began in 2020 will certainly stay with us for a while.
The majority of restaurant owners are aware of this and have adapted to the situation by establishing delivery systems in their restaurants. But what difficulties do they face? And what should you pay attention to if you want to introduce a delivery service in your restaurant?
Let’s take a closer look.
Opt For Tried And Tested Solutions
When planning to open a delivery service in your establishment, take advantage of the proven solutions and experience of your competition.
You don’t need to speculate on what burger packaging will be best, whether a chicken box will perform better than a bucket, or how to deliver fries warm and crispy to the customer.
The following tips will help you organise your new sales channel without any pains or hassles.
A New Sales Channel Means A New Menu
When you are offering the option of ordering food by delivery, it is worth examining the menu that is available at your restaurant. Certainly, not all the dishes on the menu will be suitable for delivery.
Therefore, the first step in introducing a food delivery service in your establishment should be to prepare offers that are appropriate.
Serve Dishes That Work Best For Delivery
Offer food that is easy to pack and that does not lose its qualities – such as crispiness, for example – over time, as these are best suited for delivery.
In particular, one of the dishes that performs best in transport is breaded chicken.
Breaded Chicken – A Centrepiece Of The Delivery Menu
Chicken-based dishes are enjoyed by everyone, and chicken is a popular choice for children and adults alike. It is also appreciated by chefs, as chicken is easy to prepare, can be used as a base for a wide variety of delicious dishes, and is perfect as a takeaway or for delivery.
Choosing The Right Packaging
If serving chicken, use a box that is made of sturdy cardboard. If delivering a burger, select packaging that ensures the contents are tightly fitted and will not move during transport.
Go for high quality packaging material and pay attention to whether the packaging is resistant to the spread of greasy unsightly stains, and whether it is stable and will properly protect the food being transported.
Use Delivery Boxes As An Advertising Space
It is also worth bearing in mind that disposable packaging carries advertising potential. It is worth making good use of it and creating delivery boxes that stand out, are aesthetically made, and have attractive prints.
Packaging materials are also a place where you can put a sticker of the restaurant logo, or leave a friendly message for your customer – thereby helping to establish a positive relationship and foster brand loyalty.
Bring The Heat!
Given that customers usually order hot dishes for delivery, you must make every effort to ensure that the customer receives their order while it is still warm. It is therefore recommended to equip your restaurant with a heated cabinet in which the finished order can be kept warm for up to one hour, so that it will still be hot by the time it reaches the customer.
However, as the heated cabinet is a bulky appliance, there is not always enough room for it. A heating lamp may be an alternative solution, and while it does not protect against heat loss as well as the heated display cabinet, it will extend the time that the food remains warm by several minutes.
In addition, a heat-insulating bag should be an obligatory accessory for all drivers who deliver orders to your customers.
Follow These Top Tips And You Can Begin A Successful Delivery Service At Your Restaurant!