How To Name Your Catering Business
(With Clever Examples)
Looking for a clever name for your new catering company? Coming up with a good name is important as it sets the tone for the whole brand. You want something catchy that’ll stick in people’s minds and get them talking about you, but that’s not always an easy task.
Whether you’re planning elegant dinner parties or casual picnics, you’re sure to find some inspiration. Here are some tips on picking your brand name, along with a few examples.
Things To Consider When Naming Your Catering Business
Choosing a name for your catering company is an important decision. You want something catchy that sticks in people’s minds, but it should also reflect your brand and style.
Your Cuisine And Style
Consider the type of food and service you offer. Names like “Gourmet Goodies,” “Savory Cuisine,” or “Upscale Affairs” convey an elegant, high-end catering style. Casual names like “Backyard BBQ” or “Fork ‘n’ Fingers” suggest a more relaxed, homestyle catering. Think about words that capture your cuisine, presentation, and ambience.
Your Location Or Region
If you specialise in local, regional cuisine, incorporate location into your name. “Carolina Cookouts,” “Bayou Banquets,” or “Mile High Morsels” are some examples. But be careful, as a hyper-local name could limit your ability to expand into other areas.
Clever Or Memorable Wordplay
A clever, punny name can make a big impression, like “Lettuce Cater” or “A Catered Affair.” Alliterative names, rhyming names, or names with wordplay tend to stick with people. However, a name that’s too cutesy could be off-putting or not taken seriously. Find the right balance of memorable and professional.
Positivity
People are naturally drawn to positive vibes, and the same goes for business names. If you’re starting a new company and want your name to start with the letter S, choose some of the positive words starting with S, such as sunny, sweet, or soul. Or lean all in on the S and do something like “Sunny’s Sweets” or “Smiling Soup.” People would much rather deal with a “Sunny” company than one called “Sad Sandwiches” or something pessimistic.
Availability
Make sure your top name choices aren’t already taken by another catering company. Search business directories and do a web search for the names you’re considering. The last thing you want is to spend time and money establishing a name only to find out it’s not available.
Creative Catering Company Name Ideas
Coming up with a clever or catchy name for your catering company is key to making a great first impression. Here are some creative options to consider:
Food-Inspired Names
Nothing says “catering” like delicious food! Names like “Savory Spoonfuls”, “A Taste of Paradise” or “Morsels and Mouthfuls” evoke images of flavourful fare. Alliterative names using words like “kitchen”, “cooking” or “cuisine” also work well, such as “Kraving Kitchen” or “Culinary Creations”.
Location-Based Names
Highlight your local flair with a name inspired by landmarks, neighbourhoods, or regional cuisine in your area. “Bayview Bites” or “Uptown Eats” are solid options. You could also give a nod to local ingredients like “Farm Fresh Fare” or “Field to Fork”.
Customised Names
For a personalised touch, use your own name or initials in the company name. “Betty’s Bites”, “CJ Catering” or “Simply Sophia” establish an instant connection with potential clients. You can also combine personal details with descriptive words, such as “The Cooking Cortezes” or “Baker’s Bliss Bakery”.
Choose a name you love, that captures your catering style and personality. Most importantly, select a name that will appeal to your target clients and leave them hungry for more.
Clever Ways To Incorporate Food Words Into Your Name
We eat with our eyes first, so a creative name that highlights delicious food is key for a catering company. Below are some clever ways to work appetite-inducing words into your business name.
Alliterative Appetisers
An alliterative name uses the same first letter or sound in each word, like “Sassy Salads” or “Perfect Pastries.” This makes the name memorable and rolls off the tongue. Some options could be:
• Savoury Services
• Delectable Delicacies
• Mouthwatering Morsels
Punny Platters
A pun incorporates a play on words, like “Lettuce Cater to You.” Puns are quirky and help your name stand out. Some punny possibilities include:
• Simmer is Served
• Mint to Cater
• Catering to Your Inner Foodie
Descriptive Delights
Using words that paint a picture of delicious food is another clever tactic. Names like “Ambrosia Events,” “Sugar & Spice Special Events,” or “A Taste to Remember Catering” spark the imagination.
Other descriptive options could be:
• Savour the Flavor
• A Dash of Panache
• Crave Catering
Take a minute to consider what kind of services you are offering and how the name can reflect that. Also, look for something catchy and memorable that might even get a little laugh. Your name choices are endless so take your time landing on one that feels right.
